July 15, 2020 • 4 min read
Social media has captured a prominent place in the world of marketing. Regardless of how big a brand is, it has become pivotal for any brand to have a face on social media.
Statistically speaking, a brand’s popularity and following on social media directly reflects on its sales. It makes it easier for the brand to reach out, launch products, engage and interact with the audience and increase brand awareness.
For newer brands, it has become the most effective way of marketing.
One such luxury brand, one of the most followed on social media is Gucci. Gucci is considered to be the King of social media for many reasons. Gucci dominates the world of social media with its mix of pop-culture and high fashion.
Gucci has more than 40 million followers on Instagram and it uses the platform for brand promotion as well as user engagement. It has also achieved a nice level of user engagement on Instagram.
They have accounts in Youtube, Twitter, Facebook and Tumblr.
Having accounts and being active on a wide variety of social platforms increase their brand reach tremendously.
Consuming and creating content on social media is a way of life for the Millennial generation. Gucci accomplishes this perfectly.
Two things are fundamental to the way Gucci develops its strategy and narrative that appears on their social media platforms – authenticity and inclusivity.
It is Alessandro Michele’s philosophy, and the way he creates his collections.
In the social media world, it means Gucci uses platforms both as open doors to the outside world, allowing them to co-create with other people and to be able to reflect what Millennials believe in.
So the campaigns he creates, the way he brings his fashion shows to life, and the original content they shoot for their social media platforms, are all very coherent and essentially communicating the same narrative.
Alessandro’s vision of fashion is really to allow individuals to express themselves. This is what Gucci stands for as a brand and it is what drives their digital strategy.
Gucci has emerged in research in recent months as one of the brands achieving the greatest engagement through its content, especially on Instagram thanks to its authentic and consistent narrative and also its collaborations.